Storecove accelerates international growth with Salesforce and CBEE Remarkable

The global adoption of e-invoicing is accelerating, driven by European legislation such as the VIDA Act (VAT in the Digital Age). Storecove helped kickstart this movement and now operates in more than ten countries. But to keep up with that growth, the commercial organisation needed to scale smarter.

Start with streamlining, then accelerate
When Patrick became CEO, he saw enormous growth potential, but also scattered systems. “Sales and marketing used separate tools. We lacked insight into where leads came from, and we didn’t have a central place to analyse data. Based on past experience I knew: this has to be consolidated into Salesforce. It brings sales, marketing and contract management together. Exactly what we needed.”

Together with CBEE Remarkable, Storecove redesigned the entire commercial process step by step. “We started with the minimum required to run our daily operations,” says Patrick. “From there, we kept building. Always with the goal of speeding up and automating processes. Our team is relatively small, so I don’t aim for growth in headcount but in efficiency. I want systems or AI to do the work, without customers noticing any difference.”

“Sometimes the contract is finalised within ninety minutes. That never happened before.”
Patrick Steenkist, CEO Storecove

One integrated system for marketing, sales and contracts
With CBEE Remarkable as implementation partner, Storecove brought all fragmented elements together in Salesforce Sales Cloud, Account Engagement and PDF Butler. Thomas Klopstra, Salesforce Lead at CBEE Remarkable: “We first made sure Storecove could do everything they did before, but now from one environment. Then we added speed with automations, campaigns and contract flows. By centralising all data, marketing and sales could finally work in sync.”

The impact was immediate. “Where sales reps used to create contracts manually in Word, we now generate a digital proposal in five minutes,” says Patrick. “The customer can sign instantly. Sometimes the contract is signed within an hour and a half. That never happened before. It’s simpler, more professional and it lifts our conversion. Customers expect this; they don’t want a Word document anymore that they have to print and sign.”

Follow-up is also automated. Leads receive access to a sandbox environment to test the API, and Salesforce automatically disables it after thirty days. “This keeps momentum in the sales cycle,” says Patrick. “Everything is measurable: lead score, contract status, pipeline progress. We no longer steer on gut feeling, but on data.”

“We work from one system where sales, finance and operations come together. That creates clarity, insight and confidence.”

From intuition to insight
Thanks to centralised reporting, Storecove now has one single source of truth. “We work from one system where sales, finance and operations connect,” says Patrick. “That gives clarity, insight and confidence. We no longer have to search for the latest numbers. Everything is visible in Salesforce. It creates calm and direction. Sales knows where to focus, marketing knows which campaigns perform, and product development immediately sees where market demand is shifting. When we suddenly saw a spike in questions about Croatia, we were able to respond right away. Within weeks that country was added to our product portfolio.” The collaboration between sales and marketing is now fully integrated. “Newsletters, surveys, campaigns: everything runs through Salesforce. No more switching between tools or spreadsheets. That saves time and makes communication far more consistent.”

AI as a growth accelerator in a data-driven organisation
Storecove’s growth strategy now focuses on selected markets. “Where we used to target the entire world, we now concentrate on countries where e-invoicing becomes mandatory,” Patrick explains. “This year we focused entirely on Belgium and already gained a 15% market share. Next year we’re shifting to France.”

Storecove is also eyeing opportunities beyond Europe, such as the United Arab Emirates. “We recently opened an office in Dubai. It’s a huge market with around two million companies that will have to adopt e-invoicing. But we don’t yet know how big our opportunity really is, because there are many local players with lower prices. That’s why we’re working with an external sales partner who has full access to our Salesforce environment: reporting, tools, contract flows. This lets us test the market in a measurable way without building a full local team. After three months we’ll know if we should scale up or stay with a product-only strategy.”

That phased approach is paying off. In countries where e-invoicing is already mandatory, dozens of new leads come in daily. Sometimes fifty a day. That’s why Storecove and CBEE Remarkable are now exploring Agentforce, Salesforce’s AI layer. “We want the first custom agent to run alongside our sales team,” says Patrick. “It will help with lead qualification so our team can focus on the most promising prospects. It’s far more efficient than hiring someone for manual work. Agentforce will literally become our newest team member.”

Thomas adds: “This is exactly why we partner with Salesforce. Organisations like Storecove want to grow while making work smarter and more attractive. With automation and AI, people can do the high-value work. And systems take care of the rest.”

“We want the first custom agent to join our sales team. Agentforce will literally become our newest employee.”

Meaningful work in a digital environment
For Patrick, digitalisation is not about technology for its own sake but about giving people meaningful work. “The main reason to digitalise isn’t profitability, it’s being an attractive employer. The new generation won’t retype data manually. Your systems need to handle that. People should add value. It makes the job more interesting and keeps the company future-ready.”

Storecove has around thirty specialists worldwide, about half in permanent roles. “With such a compact team, growth is only possible if you automate smartly,” Patrick says. “I would rather have a small, efficient team than a large team chasing manual work. Systems like Salesforce and soon Agentforce make that possible.”

Flexibility and partnership as key success factors
Patrick describes the collaboration with CBEE Remarkable as personal and pragmatic. “We already knew each other from a previous partnership, so the choice was easy. CBEE Remarkable thinks along, is honest about progress and acts quickly. If something is urgent, they make it happen. That personal connection makes all the difference, especially for a scale-up like ours.” Thomas agrees: “We speak the same language and know exactly how we complement each other. Storecove takes ownership, and we provide direction and structure. It makes the collaboration smooth and effective.”

Ready for the next growth phase
Salesforce is now deeply embedded in all commercial processes. Even external sales partners use the same environment to run campaigns and track leads. “This makes our model measurable and scalable,” says Patrick. “We can test new markets quickly without building a local presence first.”

The impact is clear: shorter sales cycles, higher conversion, better data, and a scalable organisation ready for AI-driven growth. “We get inquiries almost daily from all over the world asking whether we’re open to investment or acquisition,” says Patrick. “We’re not, we simply want to grow independently. And the fact that our business is already fully integrated into Salesforce is a major advantage for our valuation. Everything investors normally fix after an acquisition, we’ve already done. It makes us attractive, but we prefer to stay independent.”

Start small, think big
Patrick’s message to other SaaS companies is clear: “Many entrepreneurs still think Salesforce is only for corporates. It’s not. You can start small with the essentials and expand from there. The value lies in scalability. You earn the investment back quickly through reduced inefficiency. And with a partner like CBEE Remarkable, you have someone who thinks along with every stage of growth.”