News and developments on CRM and ERP solutions

Your team is increasingly getting questions about AI, but as soon as it comes to implementation, it falters. Where do you start? How do you keep control? And how do you prevent AI from becoming a black box that waltzes over your processes instead of supporting them? AI is changing the day-to-day practice of organisations. Only by deploying AI smartly and carefully on your own data and processes will your organisation remain agile and prepared for the future.With Salesforce Agentforce, you give AI a concrete role in your organisation. Agentforce works directly on your own CRM data and supports your processes without sacrificing control or security.

In the rapidly changing world of B2B marketing, data (data) and artificial intelligence (AI) play an important role. Supporting marketing activities with powerful analytics is crucial here. With B2B Marketing Analytics from Salesforce, you have an advanced tool in your hands that allows you to easily analyze marketing results and optimize campaigns.